Freemium: How Zoom, HubSPot, Atlassian, and Other Top Companies Use Product-Led Growth…For Low-Cost Customer Acquisition and Expansion

Freemium: How Zoom, HubSPot, Atlassian, and Other Top Companies Use Product-Led Growth…For Low-Cost Customer Acquisition and Expansion (Dave Boyce) is set up as one continuous listen: cover, runtime, and a chapter list on the same page.

Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step “Freemium” product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as “product-led growth.”

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