Purple Cow Transform Your Business by Being Remarkable

Purple Cow Transform Your Business by Being Remarkable (Seth Godin) is set up as one continuous listen: cover, runtime, and a chapter list on the same page.

You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

That is the whole offer: the full recording, a chapter index, and a player that does not ask you to sign up.