Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Start anywhere in Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth by Christoph Senn, Mehak Gandhi. Filed under Business. Speed and chapter jumps sit above the description.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It’s a buyer-seller relationship built on a transactional mindset, and it’s not how you should be doing business. There’s a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset an

Press play on Audiobook Flow whenever you have a stretch of time. The chapter list stays on this page.